Cars, Bikinis and Cars. I think thats all ad agencies think will make money on Super Bowl commercials. As I look over my tweets and notes I made during the game, I find overall there was a lack of creativity in many of the commericals in Super Bowl XCVI. The common denominator or sex, women and sex seems to continue to be the driving force for many who want to…
More+It’s a great day to be an American as we will celebrate what has become a national holiday; The Super Bowl. And whether you have a dog in this race tonight or not, the commercials will take center stage. Volkswagen, Honda and Budweiser all will make a big splash as always. A :30 second slot is upwards of 2.6 million dollars and in many cases the production budget can be…
More+Last week was record breaker. I met two business owners who were orphaned. They were not orphaned like children in the traditional sense, but were left out in the cold by a “Buddy” who was helping them design their company’s website and bailed. I hear these stories all too often. One of the business owners told me that they got the site produced by a professional, but at a steep…
More+Recently I had an opportunity to sit down with a friend and veteran radio broadcaster just a few days before his retirement. Bob has had the number one morning show for over 30 years here in Columbus and I’ve never worked anyone who knew how to lock an audience in better than him. I asked Bob what lessons he’s learned in building a relationship with listeners? He said “John you need…
More+It was the end of an era. On November 30, 2011 veteran morning show host Bob Conners hung up his headphones after 40 years in broadcasting. Bob’s career began in his small hometown in Pennsylvania, where he says “I was born to do one thing, radio”. Conners’ career brought him to 610AM WTVN in 1964 when AM radio was still the rock and roll medium. And “over the top” was…
More+Like many of us in media, everyone knows I’m an Apple guy. Thus I have the iPhone4. I run my whole life from this little device, My Starbucks credit card, to my Garmin GPS and now XM satellite all runs off this little swiss army knife. But I have an issue. Unlike most of my creative colleagues I am not a “stacks of paper messy desk” person. I actually like…
More+We’ve all wanted, at some time, to go back to school to connect with the past. We were proud to have completed the first school documentary for Elida Local Schools in Northwest Ohio called Reflections of Elida. The fundraiser for Elida High School is a documentary on the history of their 100 year old school building on the eve of it’s demolition for a new building that opened this September….
More+I was speaking with a colleague today who works with a major historical preservation group here in Ohio. We were discussing why towns are where they now related to rivers and railroads. I know that today companies don’t look for speedy transportation access but speedy internet conductivity, like Columbus which has some serious bandwidth going through it. I’m a firm believer that we can’t determine where we are going in…
More+I’m reading a great book from a fellow filmmaker, Phil Cooke, entitled ”Jolt”. In his book Phil places his finger one the keys that we all need to embrace to stay relative in today’s culture, the need to change. As Ondo Media has now become my center focus and I am meeting daily with people who are looking for solutions to their media “voice” I love to find out what they…
More+One of my top things I enjoy doing is making funny videos. From my years producing a daily countdown show at TVU Music Television where we did funny bits all the time, I’ve learned there’s a art to making a funny video. Every year I make it a point to get together with my old friends at 610 WTVN radio, Central Ohios #1 radio station, and do a short piece…
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