Which commercial will tell the best story during Super Bowl XLVI?
It's a great day to be an American as we will celebrate what has become a national holiday; The Super Bowl. And whether you have a dog in this race tonight or not, the commercials will take center stage. Volkswagen, Honda and Budweiser all will make a big splash as always. A :30 second slot is upwards of 2.6 million dollars and in many cases the production budget can be in the same price range. What will you remember? It all comes down to two things in my opinion, 1) Who tells the best story. 2) Then connects that story to the brand so that you remember it. Do you go to work tomorrow saying "Did you see that funny commercial with the whale in the back of a pickup truck?" or "Did you see the Bridgestone commercial". Sometimes the best commercials do nothing for the sponsors. I will be like most of you, tweeting my thoughts on Twitter at @john_ondo which also follow through to my Facebook @John.P.Ondo . I will also have a few thoughts tomorrow morning summing up my pick for the most effective spot of the Superbowl right here at OndoMedia.com. Remember as I always say to my clients, your story is the most important thing!
John Ondo is an Emmy Nominated Filmmaker, Media Consultant & Author. His company, Ondo Media,specializes in helping emerging businesses and non-profits develop and produce a media strategy. Based in Columbus, Ohio. John Ondo, can be followed on Twitter, Facebook, LinkedIn and our Ondo Media Vimeo site
