Media, Marketing & Common Sense ONDO MEDIA | Production & Consulting | Columbus, Ohio.

Experienced or Trendy Creative Teams?

from John’s Book:  “How to Avoid a Media Meltdown”

My father is a WWII Navy veteran. After the war he was part of the mass workforce that was called The Greatest Generation. He was a mechanic in a factory where he maintained these amazing 22 automated machines that could take tobacco leaves and filler and create a perfectly rolled cigar. These devices ran with belts, solenoids, pneumatic air compression and gears. He could tell what was wrong by listening to the sound of the machine and diagnose what part was out of alignment. Even though he has a gift for this type of work, my dad had to be an apprentice for some time before he could run the floor. For most of human history if you had a trade, you had to be an apprentice for years before you could work on your own.

I believe our society in our microwave culture has devalued the mentor-apprentice system. We teach graduates when they are handed the diploma they are now ready to lead, when in fact they are now just ready to be an apprentice. In business we have validated that concept by laying off well paid, experienced staff and replacing them with younger more energetic talent. In many cases this has created a train wreck for some companies. When I was younger, I would be in a meeting saying “We should do this new thing”, and my mentors would respond by saying, “Thanks John, no we are right where we need to be”. They were right. They had the experience of knowing what was a fad and what was a real trend.

I love fresh ideas. However you must choose someone with experience to run your media and marketing. Resist the urge of hiring that new intern who just complains about how bad your processes or marketing is. Only seriously consider them if the present real solutions with quantifiable ways to document their views. Most younger less experienced web designers and video producers tend to lean on what the current trends are in branding. Media veterans can look down the road to see where the trends are going because we’ve already been around the block.

Remember there are no monuments erected for critics. This is your business, non-profit, church or whatever it is that you love to run. Take control. Do not let the hype take away what you’ve worked for.

John Ondo - Columbus FilmmakerJohn Ondo is an award winning Producer/Director, Media Consultant & Author. His production company, Ondo Media, creates the finest in video & film productions as well as social media and web strategies. Based in Columbus, Ohio, John Ondo can be followed on TwitterFacebookLinkedIn and our Ondo Media Vimeo site. You can also get his book “How To Avoid A Media Meltdown” at Amazon.Com or at the Ondo Media Bookstore.

John also serves as a board member and supporter of the Central Ohio Chapter of the March of Dimes.


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