Media, Marketing & Common Sense ONDO MEDIA | Production & Consulting | Columbus, Ohio.

Why Every Small Business is Now a Media Outlet(And Why That's Good and Bad for You)

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If you’re a small business owner or manager with a website and/or social media profiles, I have both great and scary news: You are now a member of the media! Congratulations! If you’re feeling equally intrigued and terrified, that’s okay, you should be. Here’s the point: Your website, blog, Facebook, Twitter, YouTube, LinkedIn, or Pinterest (or any similar social media) page firmly christens your brand as a member of the media – no matter what other business or industry you actually make a living in.

Media done well means a business that’s well done.

Yes, your website and social media presence (and content) places you in the same category as a newspaper, magazine, radio or TV station. That may seem a little strange, but it’s a fundamental truth and a reality that’s altering the way in which the big companies and brands approach their marketing messages.

The Great News

The fantastic news is that this advertising and brand development shift is also available to you (the small business owner or manager) and allows you to tell a story, promote your product, and share a unique message in a manner previously unavailable to Mom and Pop or independent entrepreneurs. Best of all, sharing your story through video production, blogging, social media, and a strong website presence becomes extremely cost-effective. And why wouldn’t it be? After all, you’re now a radio station, newspaper, magazine, and video outlet. The Internet and social media makes you all of that. A quick side note: I am not suggesting it to be a smart formula to abandon all traditional media advertising. They have a place as support tools for your message. But I am suggesting that quite a few more options are now available.

The Bad News

All of this takes time and media expertise, two things which may be in short supply for you or your staff. After all, you have a business to run. Turning yourself or an employee into a video production, blogging, or social media wiz is really not an option.

The Answer

Don’t dawdle. Take advantage of the media opportunity (the one you already own) and maximize it. Find a fantastic vendor or website consultant with experience in all of the many forms of traditional media and make your website sizzle, your blog content sparkle, and your video efforts intriguing. While I’d be thrilled if you contacted me to discuss your challenges the important thing is that you act and become the master of your media so your business can be all it can be online. Media done well means a business that’s well done. What if you’ve paid someone in the past and you’re not happy? Life is full of what I call recoverable moments. I met with one of my Columbus, Ohio website clients this week who had made a huge financial investment on a website that was nowhere near where she wanted it to be. I was showing her some of the latest website designs, and she asked, I spent so much on this do we have to get rid of it? I said it’s current site has no traffic, and we can keep some of the content, but the priority is for you to have a strong new website, trying to salvage a bad one wasn’t going to cut it. She understood, but I know it hurts. If you’ve made some mistakes there’s always a second chance. This is the challenge of being the Media Star and making your business known! You have a story to tell and products and/or services to sell. Contact me and let’s discuss the magic.


John Ondo, Ondo Media, Columbus OhioJohn Ondo is an Emmy Nominated TV Producer, Media Consultant & Author. His production company, Ondo Media, creates the finest in video & film productions as well as social media and web strategies. Based in Columbus, Ohio, John Ondo, can be followed on TwitterFacebookLinkedIn and our Ondo Media Vimeo site. You can also get his book “How To Avoid A Media Meltdown” at Amazon.Com or at the Ondo Media Bookstore.

John also serves as a board member and supporter of the Central Ohio Chapter of the March of Dimes.

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