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What Dale Carnegie Understood About the Value of Video Marketing

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Dale-Carnegie-profileDale Carnegie understood the power of video marketing as a tool of success.

While the quote below from Mr. Carnegie was likely intended to impact professionals who speak and present to live groups and audiences, it also completely sums up the importance of video production and marketing when it comes to building and imaging your business or organization.

Carnegie completely understood that the human senses and what humans FEEL are the things that drive purchasing decisions and build loyalty. It’s really all about being a storyteller and telling your unique story in a manner that allows people to see, hear, feel, – and thus, better understand – what makes your organization stand out and why YOU think it’s special.

That’s exactly what video does. It excites the vital senses of vision & hearing and takes the customer quickly to a spot of feeling and understanding in a way that one-dimensional advertising (print, audio-only, etc.) cannot.

If you’ve ever spoken with me, or asked me what my job is, I’ve probably responded simply “I’m a storyteller.” That’s how I view myself and why I’ve always been driven to video production, television, media, video advertising, and documentary production in Columbus, Ohio.

“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.”

Here’s how the Association of Strategic Marketing explains the importance of hiring a good video production company:

“Interactive Video is now one of the most popular forms of online advertising. Businesses use video marketing as a way to promote products and services in a friendly and informative manner. Audiences benefit from the information that they learn from an Interactive Video series. In addition to providing helpful information to customers, a video marketing series also serves to the Search Engine Optimization (SEO) strategy of a business. If a video is tagged with certain popular keywords, then the video may be picked up by the Google Algorithm system. This helps to boost the ranking of a company’s website on the Internet and makes it more likely that a customer will click on the website link.”

That’s what we do at Ondo Media. We tell stories. Your story. We help your audience, buyers, clients, customers, members and potential strategic partners. It’s our passion. Telling stories – your story – through the power of video. And we do it with a data-driven, strategic approach designed to help you maximize your video ROI. Take a second, contact us here, and tell us a bit about your business or group. What’s YOUR story?

“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” – Dale Carnegie

EMMY HEADSHOTJohn Ondo is an Emmy Award Winning TV Producer, Media Consultant & Author. His production company, Ondo Media, creates the finest in video & film productions as well as social media and web strategies. Based in Columbus, Ohio, John Ondo, can be followed on TwitterFacebookLinkedIn and our Ondo Media Vimeo site. You can also get his book “How To Avoid A Media Meltdown” at Amazon.Com or at the Ondo Media Bookstore.

John also serves as a board member and supporter of the Central Ohio Chapter of the March of Dimes.

 

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