Media, Marketing & Common Sense ONDO MEDIA | Production & Consulting | Columbus, Ohio.
Charleston, Racism, Hate & Media. Here’s how it works; you don’t get ratings for having normal rational people on air. You get it by stirring the pot. If you lead an organization, especially a non-profit, you need air time to raise funds, so you stir the pot. And then there’s the 2nd amendment and “life isn’t fair” pundits to add flavor to ensure everyone gets mad at something. Therefore, we are saturated with hate and people who can’t compromise, on our media preaching to us with fear and more hate. As one of my news radio mentors, Bob Conner’s would say, “Follow the money.” How to I know this? I worked the phones booking or not booking these pundits. They know how to get on the air and get ratings and drive social media about their appearances. Everyone has an agenda, and it’s the same one: Ratings.
I have put myself on a news diet. I check headlines and facts in the morning and have stopped listening to the main news networks and news radio
So here’s some unorthodox advice from the media consultant and as a lifelong journalist. I have put myself on a news diet. I check headlines and facts in the morning and have stopped listening to the main news networks and news radio, especially when it’s a panel of “experts” who only write books. I know there’re issues in our country. I’ve decided that the only people who know less about how to fix problems in our country than the government are the people who are regulars on news networks. The people affecting change in our land aren’t on the national news or standing around, they are getting the job done on the ground. Those are the people you should follow on social media if they even have accounts.
John Ondo is an Emmy Award Winning TV Producer, Media Consultant & Author. His production company, Ondo Media, creates the finest in video productions as well as social media and web strategies. Based in Columbus, Ohio, John Ondo, can be followed on Twitter, Facebook, LinkedIn and our Ondo Media Vimeo site. You can also get his book “How To Avoid A Media Meltdown” at Amazon.Com or at the Ondo Media Bookstore.