LATEST MEDIA NEWSfrom ONDO MEDIA, Columbus, Ohio

Thank God for LOCAL TV & Radio!Cable news doesn't care about your little town's disaster.

Last night I watched with concern as I had family and friends in the path of several destructive and potentially deadly tornados in Indiana & Ohio. Cable news isn’t about the news, just entertainment, and ratings. I watched this news unfold in real time, not on CNN, FOX or MSNBC, because despite having access to..

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What is a School Biography?John Ondo discusses why your school and community should be documented

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Everyday in the news there is a story of a historic theater, school or church that is being torn down. It is part of life. However, just because the building is gone doesn’t mean it has to be forgotten. In 2008, John Ondo created the “School Biography Project”. The concept is to tell the story..

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The Tale of Two LogosWendy's Hamburgers & Nationwide Insurance flip flop their branding

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When you see a white apple or a red bullseye, you know instantly what company it represents. Often when we discuss branding we think logos. In our fair city of Columbus Ohio which is home to Ondo Media, we are home to several iconic brands including Wendy’s Hamburgers and Nationwide Insurance. Both institutions have gone..

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Effective media writing: The Before & After Story

From How to Avoid a Media Meltdown  It’s all about the story. I repeat this when I’m consulting with clients who are asking about what kind of video they want to produce for a commercial or for their website. Testimonials are the most powerful way to share with an audience what your product can do..

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Experienced or Trendy Creative Teams?

from John’s Book:  “How to Avoid a Media Meltdown” My father is a WWII Navy veteran. After the war he was part of the mass workforce that was called The Greatest Generation. He was a mechanic in a factory where he maintained these amazing 22 automated machines that could take tobacco leaves and filler and create..

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Churches & Bars, more alike than you think?Eliminate the Stress of Television Production on Sunday

I’ve come to a new paradigm in my marketing mind. Bars and Churches are a lot a like.  Here’s my reasoning behind this. I have become a avid fan of the TV reality show Bar Rescue on Spike TV. Jon Taffer is a well known consultant in the restaurant industry who rescues failing bars. Each..

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Internet, Mail & Broadcast Advertising: Who Wins?Where are you placing your media resources?

Don’t you love it when consultants or even worse a college intern show up in a marketing meeting and throws out some broad statement like “No one watches TV anymore we should be all-in with YouTube advertising”.  What they meant to say was “Me and my friends don’t watch TV anymore and we just watch..

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WordPress gets resultsWhy I recommend Wordpress for your webstie platform.

As a filmmaker you may ask why do I write so much about websites? The reason is simple. As clients come to me with a need for a commercial or short video for their website, we often find that their business website is in need of  an upgrade. The major issues we look for in..

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Free websites cost too muchDo free websites really work?

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A mentor of mine use to say all the time “TANSTAFL” which is short for “There ain’t no such thing as a free lunch.” Lately the website provider WIX has been hitting my local market radio with ads promoting their “Design your own professional website for free”. Now before I go further, let me disclose..

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Are You Focused?3 take aways from the Apple's CEO NBC interview

Recently  NBC’s Brian Williams’ had a prime time interview with Apple CEO Tim Cook.  Mr. Cook put on a simple class for every business leader to take note of. Here a a couple of quick take aways I noted from the interview that all of us in business, communications and media need to remember as..

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