LATEST MEDIA NEWSfrom ONDO MEDIA, Columbus, Ohio

Obamacare & Amazon PrimeAir: A tale of two servicesWhy public perception matters about your business

There were two major topics in the headlines yesterday. One, the Obamacare website is still not working correctly and how no one is surprised. Two, how Amazon teased the American consumer with their concept of Amazon PrimeAir. When I sat back and considered these two stories I realized what a lesson customer’s perception  are told by..

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26.6 seconds of film that changed the worldWhy I believe its the most important piece of footage ever captured

Fifty years ago Abraham Zapruder captured one of the darkest moments in American history. On November 22, 1963 he shot 26.6 seconds of footage on his Bell & Howell 414PD 8mm camera that would be one of the most analyzed and enhanced motion pictures in history. Documentary Filmmaker, John Ondo shares his thoughts on what..

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Churches & Bars, more alike than you think?Eliminate the Stress of Television Production on Sunday

I’ve come to a new paradigm in my marketing mind. Bars and Churches are a lot a like.  Here’s my reasoning behind this. I have become a avid fan of the TV reality show Bar Rescue on Spike TV. Jon Taffer is a well known consultant in the restaurant industry who rescues failing bars. Each..

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Internet, Mail & Broadcast Advertising: Who Wins?Where are you placing your media resources?

Don’t you love it when consultants or even worse a college intern show up in a marketing meeting and throws out some broad statement like “No one watches TV anymore we should be all-in with YouTube advertising”.  What they meant to say was “Me and my friends don’t watch TV anymore and we just watch..

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Keep your content focusedKeeping your media focused will bring a larger audience.

When I talk to colleagues about website trends, all they talk about is Search Engine Optimization.  Well the truth is all SEO really is are keywords.  This concept is not a new one,  in fact its been a practice for many years in broadcasting and print. Take a look at any old newspaper headline (i.e…

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WordPress gets resultsWhy I recommend Wordpress for your webstie platform.

As a filmmaker you may ask why do I write so much about websites? The reason is simple. As clients come to me with a need for a commercial or short video for their website, we often find that their business website is in need of  an upgrade. The major issues we look for in..

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Should I mention a national tragedy on my website?What's an appropriate response to a tragedy?

A few weeks ago when the news broke on my iPhone regarding the Boston Marathon, one of my clients who I manage his website and social media texted me. He asked “should we respond to the bombing?” I responded “no”, I didn’t believe on his site that was necessary.  These are subjective decisions. Now with..

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Documentary Filmmaking showcased in Columbus

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There is nothing that gets me as excited as the word “documentary”. I remember as a young child watching the Leonard Nimoy TV series “In Search Of” each week. I was spell bound to learn about phenomenoms and historic people long before there was a History Channel. I was telling my filmmaking class that creating..

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Free websites cost too muchDo free websites really work?

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A mentor of mine use to say all the time “TANSTAFL” which is short for “There ain’t no such thing as a free lunch.” Lately the website provider WIX has been hitting my local market radio with ads promoting their “Design your own professional website for free”. Now before I go further, let me disclose..

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Are You Focused?3 take aways from the Apple's CEO NBC interview

Recently  NBC’s Brian Williams’ had a prime time interview with Apple CEO Tim Cook.  Mr. Cook put on a simple class for every business leader to take note of. Here a a couple of quick take aways I noted from the interview that all of us in business, communications and media need to remember as..

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