LATEST MEDIA NEWSfrom ONDO MEDIA, Columbus, Ohio

What Dale Carnegie Understood About the Value of Video Marketing

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Dale Carnegie understood the power of video marketing as a tool of success. While the quote below from Mr. Carnegie was likely intended to impact professionals who speak and present to live groups and audiences, it also completely sums up the importance of video production and marketing when it comes to building and imaging your..

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Remembering Bob Conners, WTVN Columbus

On Sunday November 23,  Bob Conners who served for over 30 years as Columbus Ohio’s number one morning show host, passed away at his home in Florida.  Bob’s career began in his small hometown in Pennsylvania, where he says “I was born to do one thing, radio.” Conners’ career brought him to 610AM WTVN in..

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The Tale of Two LogosWendy's Hamburgers & Nationwide Insurance flip flop their branding

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When you see a white apple or a red bullseye, you know instantly what company it represents. Often when we discuss branding we think logos. In our fair city of Columbus Ohio which is home to Ondo Media, we are home to several iconic brands including Wendy’s Hamburgers and Nationwide Insurance. Both institutions have gone..

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Why Every Small Business is Now a Media Outlet(And Why That's Good and Bad for You)

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If you’re a small business owner or manager with a website and/or social media profiles, I have both great and scary news: You are now a member of the media! Congratulations! If you’re feeling equally intrigued and terrified, that’s okay, you should be. Here’s the point: Your website, blog, Facebook, Twitter, YouTube, LinkedIn, or Pinterest..

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Tips for a small business to create a better TV commercial

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I’ve been back in my small hometown for a couple weeks helping my parents. My hometown is like so many in our country. A former industrial giant, now dealing with heavy unemployment and many small businesses trying to get a foothold on the corporate giants that have moved in. I’ve been watching the commercials on the..

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The Best Commercials of Super Bowl XLVIII

For the third year I’ve been tweeting live during this year’s Super Bowl, following the social media and sorta watching the game. Well not so much the last one. This year brought some very interesting strategies to bear. Several spots like the Maserati Ghibli sedan ad,which aired one time in the coveted first game break..

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How I’ll judge the Super Bowl Ads

We are just a few minutes away and for the third year I’ll be tweeting live from @john_ondo my thoughts on the Super Bowl Ads and I’l love to hear your comments! Here’s how I will be judging the Ads this year and you can use the same method.   C Creativity: Is this a..

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The Commercials of Super Bowl XLVIII: Who will win?

$4 Million Dollars. It could buy you approximately seventy nine brand new Corvette Stingrays, around twenty three hundred Mac Book Pro laptops, perhaps two million six hundred thousand bottles of Pepsi, or thirty seconds of ad time on the Super Bowl this Sunday. As much as this may sound like a line from a beauty..

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Effective media writing: The Before & After Story

From How to Avoid a Media Meltdown  It’s all about the story. I repeat this when I’m consulting with clients who are asking about what kind of video they want to produce for a commercial or for their website. Testimonials are the most powerful way to share with an audience what your product can do..

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Experienced or Trendy Creative Teams?

from John’s Book:  “How to Avoid a Media Meltdown” My father is a WWII Navy veteran. After the war he was part of the mass workforce that was called The Greatest Generation. He was a mechanic in a factory where he maintained these amazing 22 automated machines that could take tobacco leaves and filler and create..

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