Media, Marketing & Common Sense ONDO MEDIA | Production & Consulting | Columbus, Ohio.

Are You Focused?3 take aways from the Apple's CEO NBC interview

Recently  NBC’s Brian Williams’ had a prime time interview with Apple CEO Tim Cook.  Mr. Cook put on a simple class for every business leader to take note of. Here a a couple of quick take aways I noted from the interview that all of us in business, communications and media need to remember as we work to serve others and our employees.

Key Number One: Stay on course with your vision.

“We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.”

This was Tim Cook repeating the classic Steve Job definition of Apple’s purpose. Now it lives on with Job’s successor.  What is your company’s vision? Tim Cook was continuing the vision set by Steve Jobs when Apple was founded. Your company’s vision must be easily defined and be the standard everyone in your organization not only can repeat, but truly understand.

Key Number Two: Be good at just a few things

“We have to make sure, at Apple, that we stay true to focus, laser focus — we know we can only do great things a few times, only on a few products.”

I’m shocked at how many product lines big companies produce. Mostly because they consumed smaller companies that we’re doing a great job and took over the market. If your business does just one or two things, count your blessings. You are able to do those things well. Don’t try to be all things to all people. What exactly does G.E. do anyway?

Key Number Three: Forward Thinking

“We’ve got some really great ideas of the products we’re going to build next year and the year after that we’re working real hard on.  So I think that’s — our focal length is always forward.”

Stop playing catch up and work on getting ahead of the curve. Innovation requires risk, however that risk can be balanced with good research and common sense. In television it is always a rat race to keep up with the latest trends. One good ad campaign can overturn a goliath as Samsung is trying to do with it’s Galaxy IIIs ad campaign against the iPhone5.

As I work with my clients to solve their media challenges and I myself also have to analyze the work I’m doing for Ondo Media, here’s a few good questions to ask yourself:

How are you spending your time at work?

Are you leading or just solving problems for others?

Is your team equipped to help you or are you too concerned they may make a mistake so you don’t allow them to solve problems on their own?

How are you communicating all these great things your company is doing? And is anyone listening?

Take an inventory this holiday of how your company stacks up against these criteria and work to create new ideas and new money in 2013.


Get more common sense from John’s Book “How to Avoid a Media Meltdown”

Ondo Media, Video Production, Film, ConsultingJohn Ondo is an Emmy Nominated TV Producer, Media Consultant & Author.  His company, Ondo Media, specializes in helping emerging businesses develop and produce a media strategy through video, film and internet. Based in Columbus, Ohio. John Ondo, can be followed on TwitterFacebookLinkedIn and our Ondo Media Vimeo site. You can also get his book “How To Avoid A Media Meltdown” at Amazon.Com or at the Ondo Media Bookstore.


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